My Ten Promises to You

1. If you are happy with your hardness now, you'll be even more pleased in as little as four days.
2. You can retain optimal hardness, sexual performance, and pleasure indefinitely.
3. You will heighten the sensitivity of your penis and have richer orgasms.
4. You will feel in peak condition all the time.
5. You will look and feel younger.
6. You'll jump-start energy systems.
7. You will recapture and improve physical strength and endurance.
8. You are going to protect and defend the body's most vital organs — the heart and brain.
9. You will maintain and improve the conditioning of the body, restoring a new, inner self-confidence.
10. You'll enhance the performance and sexual satisfaction of your partner.

—Steven Lamm, M.D.

Let's be clear: Erections are important to men. It is part of how we define our identities. And no matter how talented a man my feel he is in bed, he defines sex by his erection, by its strength and hardness. This is what I call the Hardness Factor. The harder the erection, the healthier the man.

Every day each one of us, whether in his 20s, 30s, or even older than 60, is one day closer to erectile dysfunction (ED), unless he is ready to make some positive changes in the way that he lives his life. I always explain to my younger patients that although their erections may be reliably hard now — 1,500-2,000 grams of pressure on the Digital Inflection Rigidometer (DIR) — they may have problems by the time they reach middle age. It is never too late or too early to start following my preventive program.

Dietary changes, regular exercise, and a variety of supplements that I will describe throughout The Hardness Factor can bring dramatic results in a man's hardness and overall sexual satisfaction. For more serious problems, pharmaceutical researchers have already found a way to naturally restore hardness with powerful prescription medications. But more important, these erection experts and I are in agreement that preventing the loss of erections will always be easier than restoring them.

As a doctor and a sexual medicine scientist, I know that the Hardness Factor will aid men in their 20s through their 70s and beyond, not only with their health and sexuality but in the sheer enjoyment of life.